Seo

SEO
Keeping up with SEO (Search Engine Optimization) best practices is a challenge for most businesses. Google always seems to have a major algorithm change on the horizon -- not to mention the changes they make without telling anyone.
Hiring a firm can be a valuable way to ensure your business stays on top of the SEO game but only if you find the right one. Here are 10 questions you should ask any SEO firm before signing on.

1. What SEO services do you offer?

SEO encompasses a lot of different tasks. You need to have a clear understanding of what the firm will be responsible for and what tasks are left for you. Which technical, off-page and on-page tasks are they prepared to handle? And since SEO, content marketing and PPC (Pay-Per-Click) are so interconnected, you might want to find a firm that’s set up to help you out with all three.
Related: Here's What Really Matters for SEO in 2016

2. Do you have case studies that demonstrate your work in action?

Any SEO firm worth your time will have plenty of case studies and a portfolio of happy clients for you to look at. You should be able to see how some of their current clients are ranking well or at least significantly improving their rank. At the very least, they should be able to demonstrate the effectiveness of their own site in search results. If they lack this evidence, it’s a red flag.