Monday, 27 June 2016
Is your daily dose of coffee just not enough for you? Are you looking for something a little extra? Perhaps some coffee education? Or the latest gossip in the coffee industry? Then a coffee blog just might be for you.
If you're a coffee lover, coffee geek, coffee nerd, or just someone looking for more information about coffee, here are my favorite online coffee resources. Brew a fresh batch and start reading.
Software developers always need to be up skilling, and increasingly are expected to bring more than just great code to an organisation.
There's hundreds of blogs software developers can read to learn, but it's difficult knowing where to begin (or even what's worth reading).
That's why we created today's post: to give software developers like you a head start, compiling 40 of the best Dev blogs on the web.
For each blog we've provided a link to the blog (simply click the name), and also a link to the author's Twitter.
Let's get started!
Saturday, 25 June 2016
When You're Done, You'll Walk Away With a Plan For
What if you didn't have to "pay" for traffic?
Instead...what if traffic "paid" you?
And what if acquiring new customers was as simple as pulling a lever?
It sounds outlandish, but that's exactly what "Traffic Masters" (a.k.a. Customer Acquisition Specialists) do. And once you have completed this mastery class, you too will know how to leverage traffic channels such as Google and Facebook to not only grow your customer base...
...but to grow your customer base at a PROFIT.
Did you catch that?
You'll no longer have to practice "hope-and-pray" or "wait-and-see" marketing.
Traffic will come, because you'll know how to make it come.
But how do you actually do it?
How do you take a message to the “unwashed masses” and convert strangers into friends without breaking the bank?
That's exactly what you're about to learn...
FACT: All Businesses Need A Repeatable System For Generating New Leads and Customers...
(...That Doesn't Break the Bank)
...and a System for Acquiring New Customers from Channels Such As:
Customers are the life-blood of any business.
It sounds cliché, but it's true.
That's why "one hit wonder" traffic campaigns just aren't enough. Companies today must have scalable, duplicate traffic campaigns that produce new, qualified customers from scratch if they want consistent growth, and more times than not these “scalable” campaigns come in the form of paid traffic.
So whether it's:
- Facebook Ads
- Google AdWords
- YouTube Ads
- LinkedIn Ads
- Twitter Ads
- Content Discovery Platforms (such as Outbrain and Taboola), and even...
- Dedicated Email Ads
You just know how to "buy it" the right way.
There's just one problem: Most so-called "traffic experts" and media buyers don't know what they're doing, and they have the results (or lack of results) to prove it.
That’s where you come in.
As a Customer Acquisition Specialist, you are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand gen platforms to grow their customer base without breaking the bank.
In this master class, you'll learn:
- How to create a Customer Avatar so that you can architect a paid strategy to attract leads that will actually convert to BUYERS.
- The 3 step traffic SYSTEM that automates relationship building and turns cold prospects into brand evangelists…
- Not sure where your market is “hanging out" online”? Don’t worry, we’ll show you how to find them and give you a look into the 7 top traffic sources…
- 26 offer types that you can use to cold, warm, or hot traffic to ensure you’re acquiring customers on autopilot…
- What to do when your campaign just ISN’T converting (this happens 80% of the time), follow the flow chart for your “diagnosis”…
- How to analyze the metrics that actually MATTER so that you can “trim the fat” from your campaigns and SCALE…
- How to leverage Facebook’s data to find where your market is hiding so you can quit wasting your ad money on people who aren't interested...
- How to know which traffic channels you should focus on for your company...and which ones you should probably "backburner"...
- Exactly where (and how) to place your "conversion pixels" so you can track every click and know that it's making you money…
- The exact "copy and paste" sentence to use in your retargeting campaigns to get your hottest prospects to click your ad and return to your offers…
- The exact bidding strategy to use that will maximize your leads while lowering your costs…
- Why you need to speak to your hottest retargeting prospects differently than you talk to your cold lead prospects…(and how to do it without creeping them out).
- Why you must change your ads based on the content your prospects saw. (Get this right and watch your conversions increase dramatically! Get this wrong and you’re leaving a lot of money on the table.)
- Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!
- Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.
In short, Customer Acquisition Specialists (a.k.a. "Traffic Masters") are able to not only deliver fresh leads and customers…they are able to deliver those leads and customers at a PROFIT.
If you're interested in becoming such a "Traffic Master," then I have one question for you...
Are You A "Doer"...or Just a "Talker?"
Let's face it: Marketing experts are a dime a dozen.
So how do you separate those who "walk the talk" from the ones who merely...
That's the problem!
And at DigitalMarketer, it was our problem, too. You see, we don't just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.
We aren't researchers. We aren't journalists.
We're business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
In other words: WE ACTUALLY DO THIS STUFF...
...so we know how hard it is to find truly skilled people who know what they're talking about.
And that's why we created the "Paid Traffic Mastery" course and certification.
We built this certification to train our own team members, but in the spirit of "open sourcing" our business (which is what DigitalMarketer is all about) we're now making this certification and training available to the world.
In short, we're making it available to YOU...
Thursday, 23 June 2016
Can't get to the gym this week? Stay lean with this 5-day meal plan for fab abs and a flat stomachIt's so true when you can hear people say, abs are made in the kitchen! Even if you're killing it in the gym four to five times a week, careful attention to your diet is the key to success - poor nutrition can sabotage your workout efforts! It's important to know the importance of having a healthy balance. This way, by harnessing the following strategies and using our five day eating plan, you'll have all that you need to know on how to get a flat stomach, and more importantly, a healthier one too!
- Eat three meals a day, evenly spaced. Be especially careful not to overeat at night, as the food can sit in your stomach and ferment, causing gas and bloating.
- Watch your portion size as large meals can also lead to fermentation, gas and bloating. Serve your meals on a side plate to regulate portions.
- Eat fruit for breakfast only, not as a dessert with meals later in the day to avoid fermentation.
- Sit down, eat slowly and really chew your food to improve digestion.
- Avoid fizzy drinks, including sparkling water. Drink still water with meals and avoid caffeine, which could interrupt digestion.
- Go pro: You can get a dose of friendly flora from sauerkraut, yogurt, temper and miso.
- Get prepped: Eat wholegrain, berries, apples, broccoli, cauliflower and high-fiber beans such as lentils and chickpeas for a prebiotic boost
Fruity yogurt crunch in a tall glass, layer spoonful of probiotic yogurt, sliced watermelon and blueberries and sunflower and flaked almonds. Drizzle with raw honey.
Smoked salmon sandwich on rye Spread 2 thin slices of rye bread with mustard, add 2 slices of smoked salmon, a handful of fresh rocket and a squeeze of lemon juice.
Fig and feta tart Make a ‘pastry’ by mixing together 25g grated carrot, ½ tablespoon of chickpea flour, 10g grated parmesan cheese, 1 egg and a pinch of paprika. Press into a baking tin and bake for 20 minutes until crisp. Top with 1 slice prosciutto, 1 fig, quartered, 10g crumbled feta cheese and a little salt and pepper. Bake again for 20 minutes and serve with steamed broccoli.
Shredded Wheat with banana 1 Shredded Wheat with 120ml skimmed milk, topped with 1 tablespoon of probiotic yogurt, 1 sliced banana and a drizzle of raw honey.
Brown rice sushi Mix together 75g cooked warm brown sushi rice with 20ml rice vinegar and ½ tablespoon of Xylitol sweetener. Place on a sheet of nori seaweed and top with slices of red pepper and avocado. Roll up and serve with so ya sauce.
Baked sweet potato with baked beans Top 1 medium baked sweet potato with 1 small pot or can of low-sugar baked beans and 1 tablespoon of probiotic yogurt.
Simmer 50g quinoa and 150ml skimmed milk in a saucepan for 5-10 minutes until soft. Add ½ apple, peeled, cored and grated, 10g flame raisins, a pinch of cinnamon and a drizzle of raw honey.
Moroccan chickpea balls with beetroot dip Soften ¼ chopped onion and ½ garlic clove in a saucepan. Put in a food processor with 100g tinned, drained chickpeas, 20g wholemeal breadcrumbs, 1 beaten egg, salt and pepper. Process to form a dough. Roll into balls and fry in a non-stick saucepan for 8-10 minutes. Serve with 100g probiotic yoghurt mixed with 100g cooked, chopped beetroot.
Glazed vegetables with feta cheese On a baking sheet, arrange a selection of sliced carrots, zucchini, vine tomatoes and red onion. Season, drizzle with 2 tablespoons of raw honey and add 50g crumbled feta. Bake for 30-50 minutes until veggies are soft.
Yoghurt with kiwi and berries Top 1 small tub of probiotic yogurt with ½ sliced kiwi fruit and a handful of mixed berries. Drizzle with 1 tablespoon of raw honey.
Broad bean soup Soften ½ chopped onion and ½ chopped celery stick in a little extra virgin olive oil in a saucepan. Add 250ml veggie stock, 25g brown rice, 100g frozen broad beans, a sprig of thyme, salt and pepper. Cover and simmer for 15 minutes until the rice is cooked. Top with chopped mint.
Japanese tuna parcels with wilted greens Place a 150g tuna fillet in the center of a piece of baking paper. Top with 1 teaspoon of grated, chopped spring onion and ½ chopped celery stick. Make a dressing with soya sauce and a dash of dry sherry. Drizzle over the fish, top with sesame seeds and fold the baking paper into a parcel. Bake for 10-15 minutes. Serve with brown rice or quinoa.
Coconut French toast with warm berry compote Mix together 1 egg and 15ml skimmed milk. Dip 1 slice of wholemeal bread into the mix and sprinkle with shredded coconut. Fry until golden in a pan spritzed with olive oil cooking spray. Warm 50g mixed berries in a saucepan and serve with the toast.
Lentil soup with wholemeal roll Heat ½ carton of store-bought lentil soup and serve with 1 small wholemeal roll.
Zucchini tagliatelle Soften ¼ sliced red pepper, 40g frozen peas and ¼ sliced fennel bulb in a saucepan. Add 40ml white wine and simmer for 5 minutes. Using a vegetable peeler, slice 1 zucchini into ribbons. Boil in salted water for 2 minutes, drain and add to the veggies. Top with chopped parsley and pine nuts.
Spinach is a great option for boosting your iron intake. Nicola Shubrook talks you through this nutritional powerhouseDo you remember the cartoon character 'Popeye' ? How he was always consuming a can of spinach whenever he needed a good boost of energy-well there’s a good why reason he ate so much of the green stuff: spinach is a veritable powerhouse of nutrients. The good news is, you don’t need to neck loads of this leafy green to reap its benefits.
Just 125g of fresh spinach will provide you with more than 20 nutrients, including more than your recommended daily allowance of vitamins K and A, almost all your daily requirements of folate and around 40 per cent of your daily magnesium needs, and all for around 30 calories. Bargain!
The leaf’s rich vitamin K and calcium levels are great for strong bones, while its unique combination of vitamins A and C, fibre, magnesium and folate have been shown to help prevent cancer. The antioxidants in spinach clinch the deal: its flavonoids help to protect against age-related memory loss and high blood pressure by keeping dangerous inflammation at bay, while the carotenoids lutein and zeaxanthin have been shown to help support eye health.
Green machineOne of the great benefits of spinach is its high iron content, particularly if you’re veggie or suffer from heavy periods. Just one cup of cooked spinach provides around 6.3mg of energy-producing iron. It’s also a super workout food. Research has shown that spinach (in high doses) may help reduce oxidative stress caused by regular exercise and protect against muscle damage. It may also make the body more efficient – spinach contains a compound called nitrate, which has been shown to boost the mitochondria (the microscopic part of cells that generates most of your energy), meaning your body will need less oxygen when exercising.
How to storeSpinach should be stored loosely in a plastic bag, and will remain fresh for up to 4 days. When consuming wash before eating, just to get rid of any soil and chemicals. Opt for steaming or microwaving rather than boiling to preserve all the essential nutrients.
How to eat itMake sure you keep your spinach refrigerated to preserve its high nutrient content. And try to make the most of it while it’s still fresh – keeping it for up to a week in the fridge could drain around half of its amazing health benefits!
Remember never to store spinach in a metal container, as the iron may oxidise. And definitely don’t follow Popeye’s serving suggestion: this veg is best enjoyed raw or lightly cooked – not canned!
Other Iron food sources
There are of course other food sources that are rich in iron, having more options is always beneficial as you can apply what you like to your lifestyle and still get a good iron intake.
Liver, beef and lamb make good options, however if you are vegetarian soy beans, tofu and kidney beans are also great alternatives.
For grains rich in iron, oatmeal is a great option- it a low fat healthy breakfast and also reduces cholestral.
Refreshing rose facial sprayThere are so many beautiful and extremely different personalities in our work locker room. We have the dancers, the spinners, the hardcore ass-kickers (that’s their official title), the yogis, and some flow from one type to the next (like the same airy fairy yoga instructor can kill you in boot camp class. It’s amazing.). I learn so much from my colleagues, not only about health and fitness, but fun, random tips and tricks for life.
Like this rose facial spray:
Time to make my own and a bottle for the friend who gave some to me
As we all know, I’m not very DRY handy. I’m trying to get better by doing little things -especially when I can salvage something instead of replacing it- but pour ingredients into a bottle? No prob with that.
Here’s the life-changing combo of ingredients:
Rose water : I filled 3/4 bottle with this. The remaining 1/4 of the bottle was an equal mix of the following ingredients.
Sweet almond oil : A small amount for scent and moisturizing. You can also use lavender oil, which smells lovely. Remember, that a little goes a long way!
[a little disclaimer: this is just something that my friend made for me that I wanted to share. Be smart about using new ingredients on your skin, and if you’re ever doubtful, check with a doc.]
If possible, save your beauty spray bottles so that you can reuse — you can also pick up spray bottles at Target or beauty supply stores.
Tuesday, 21 June 2016
Located on the iconic Ocean Avenue, viceroy Santa Monica embodies luxury California living at its finest. The property boasts 162 meticulously appointed guestrooms and expansive executive suites offering sweeping ocean views. Enhanced by unique elements that blend hints of British colonial and lavish Regency style with modern materials and a bold color palette, as well as first-class amenities and unparalleled guest service, Viceroy Santa Monica provides visitors with a refined, beach side experience unlike any other.