Thursday, 9 June 2016
Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context" . Refer to the marketing strategy; it is to identify how the business achieves their marketing objective and the service they want to deliver to their customers. And the initial step to achieve the marketing strategy to identify the market target and build up plan that the business should implement Also the business has to make sure every step of achieving marketing target is running effectively or one step of failure will cause the bad influence to the whole business. After all, this is reason why the business needs marketing mix.