Social commercials market share is rising, thanks to services like 
YouTube, Facebook and Instagram. With the explosion of social media 
usage around the world, social media websites have become an important 
platform for businesses to engage with customers, prospects, employees, 
and applicants. To personally engage with existing and future customers,
 reinforce brand messaging, influence customer opinions, provide 
targeted offers, and service customers more efficiently, companies are 
beginning to use external social media platforms.

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