Thursday, 9 June 2016


The Internet features both non-personal as well as personal forms of communication. It has become one of the most dominant sources of information for most consumers. Belch & Belch (2012) explain that the internet is mostly a non personal form of communication as consumers are absorbing information provided online with no personal contact between the consumer and the organisations that are providing the information on their websites. However, as the internet continually develops, it is now progressively changing into a form of personal communication as consumers have the ability to interact with marketers online as well as communicate and share information with one another through the use of social media

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